What are free bets and how do they work at UK betting sites?

Free bets are promotional credits offered by wagering platforms that allow you to place stakes without using your own money. When you win a free bet, you typically receive only the profit rather than the stake.

Can I claim daily free bets from multiple betting sites simultaneously?

Yes, absolutely. There is nothing in UK law or regulation preventing you from maintaining accounts at multiple licensed platforms and claiming daily free bet promotions from each.

Are there wagering requirements on daily free bets?

It depends on the specific offer and operator policy. Traditional free bets typically do not carry additional wagering requirements beyond the initial qualifying bet.

Is matched betting with daily free bets legal in the UK?

Yes, matched betting is entirely legal in the United Kingdom. It involves placing back bets with bookmakers and corresponding lay bets on wagering exchanges.

Privacy Policy

Last Updated: January 2026

kirkby-house.com ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data: Name, email address, phone number, and any other information you voluntarily provide when contacting us or signing up for our newsletter.
Device Information: IP address, browser type, operating system, and device identifiers.
Usage Data: Pages visited, time spent on pages, links clicked, referral sources, and search queries.
Cookies and Tracking Technologies: Information collected through cookies, web beacons, pixels, and similar tracking technologies (see Cookie Policy below).
Location Data: General geographic location based on IP address analysis.

How We Use Information

We use the information we collect for the following purposes:

To provide, maintain, and improve our Site and services.
To track affiliate commissions and performance metrics from casino and gambling site referrals.
To conduct analytics and understand user behaviour and preferences.
To send promotional emails and newsletters (with your consent).
To respond to your enquiries and customer support requests.
To comply with legal obligations and prevent fraud.
To personalise your experience and deliver targeted content.

Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance your experience. Cookies are small files stored on your device that help us recognise you and improve functionality.

Types of Cookies:

Essential Cookies: Required for Site functionality.
Analytics Cookies: Help us understand how visitors use the Site.
Affiliate Tracking Cookies: Track referrals to partner casinos and gambling sites.
Marketing Cookies: Used for advertising and promotional purposes.

Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect Site functionality. You may also opt out of specific analytics services through their respective opt-out mechanisms.

Third-Party Links

Our Site contains links to external websites, including online casinos, betting platforms, and affiliate partners. We are not responsible for the privacy practices or content of these third-party sites. Each partner maintains its own privacy policy, and we recommend reviewing their terms before providing any personal information.

We do not control how third-party operators collect, use, or share your data when you click through to their platforms. Your interactions with partner websites are governed by their respective privacy policies, not ours.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the right to:

Access the personal data we hold about you.
Request correction of inaccurate information.
Request deletion of your data (right to be forgotten).
Restrict processing of your information.
Object to processing, including for marketing purposes.
Request data portability in a structured, commonly used format.
Withdraw consent at any time.

If you are located in the United States, you may have rights under the California Consumer Privacy Act (CCPA) or similar state laws.

To exercise any of these rights, please contact us using the details below.

Data Retention

We retain personal data only as long as necessary to fulfil the purposes for which it was collected or as required by law. Typically:

Contact information is retained for 3 years after last interaction.
Affiliate tracking data is retained for 13 months (standard affiliate cookie period).
Analytics data is aggregated and anonymised after 26 months.
Legal compliance records are retained as required by applicable regulations.

You may request deletion of your data at any time, subject to legal obligations.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our privacy practices, please contact us:

Email: [email protected]

We will respond to your enquiry within 30 days of receipt.

Note: This Site is intended for users aged 18 and over. We do not knowingly collect data from minors. If we become aware that a minor has provided information, we will take steps to delete such data promptly.